Silicon Valley-based innovation platform Plug and Play has selected Doddle from a list of 2000 applicants to be part of its Retail & Brand and Logistics & Supply Chain accelerator programs.
The aim is for Doddle to kickstart the buy-online-pickup-in-store (BOPIS) market in the US, where online sales are currently accounting for 10% of all retail and Click & Collect or BOPIS is a significantly under-utilised fulfilment option. As part of the accelerator programs, Doddle's proprietary technology solutions will be showcased to some of the world's biggest retailers.
Plug and Play's innovation platform brings together the world's most forward thinking startups with the world's leading corporations to give startups access to help drive continued expansion of brand creativity and innovation via networking events, creative workshops and private deal sessions.
Will Decker, VP for Brand and Retail for Plug and Play commented: "Plug and Play's Brand & Retail Batch XII is our strongest yet and it's clear our corporate partners are very focused on Delivery as a Service which includes Click & Collect and similar omnichannel logistics challenges that are quickly becoming table stakes.
"That's why we're excited, to welcome Doddle and their innovative approach to seamlessly blending the offline and online shopping experience to the Silicon Valley program. Doddle is slang in the UK for making things simple and that's what stands out for us. This forward thinking brand reimagines issues as opportunities and finds fresh ways of making what has looked complex for years a 'doddle'. They're a breath of fresh air in the ecommerce world and we know there will be a real appetite for what they're offering."
Dan Nevin, CEO of Doddle in the US, said: "Being accepted into the Plug and Play Accelerator Program is a groundbreaking moment for us. We hope that it will pave the way for some exciting conversations with major US players. We're raring to go in the US because we know from our experiences in the UK and Europe that once retailers incorporate our technology into their experience they never look back. It's painless to integrate, reaps dividends in efficiencies and stimulates customer loyalty by creating experiences that are memorable for all the right reasons."
(header image courtesy TechCrunch / Plug and Play)